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All Blu & All Red

Project type

Packaging Design

Date

Spring 2024

The All Blu and All Red soda bottles are a satirical duo that boldly amplify the American political divide, each bottle fully aligned with its own side. With the shared tagline Every Drink Counts, they cut through the polarization with a wink, reminding us that every choice, no matter how small, helps shape the bigger picture. Pick your flavor. Choose your side.

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